The Journey Behind Ponsonby Gear®

From adversity to opportunity, all day, every day. The rise of Ponsonby Gear in New Zealand's fashion landscape is a testament to relentless resilience and unshakable style. Founded in 2014 by Fuzzy Maiava, a Ponsonby native from Auckland, this iconic label is more than just clothing, it’s the defiant manifesto of a man at work, rewriting his destiny all day, every day.  

 

For 16 years, Maiava battled mental and physical health challenges, but all day, every day, he refused to surrender. A man at work with a mission, he chose a different path, one where struggle became fuel, and setbacks became blueprints. Ponsonby Gear isn’t just a brand; it’s a rebellion against the odds, proof that when one door closes, you kick open another.  

What sets Ponsonby Gear apart isn’t just its bold street, surf, and skate wear designs, it’s the DNA of grit and commitment. All day, this brand roars with the spirit of those who rise. Every day, it reminds the world: adversity doesn’t define you, your fight does.  

Now a dominant force in fashion, Ponsonby Gear stands as a defiant beacon for those trapped in the grind. Behind the brand is Maiava, the man at work who turned pain into power. This is not mere clothing; it’s armour, designed for the fearless. With a never-say-die attitude, his story is a battle cry: Life after adversity isn’t just survival - it’s a revolution.

 

All Day Every Day™ 🤙