The Story of Ponsonby Gear®

FROM ADVERSITY TO OPPORTUNITY!

Impossible is NOT an Option. Dreams Don’t Have Deadlines.

The rise of Ponsonby Gear® isn’t just a success story—it’s a battle cry. Founded in 2014 by Fuzzy Maiava, a son of Ponsonby with fire in his veins, the brand is unbreakable defiance made tangible. This isn’t just clothing; it’s armour for the relentless, a testament to the belief that no obstacle is too high, no setback too great. Every stitch, every design, every relentless push forward carries the weight of a man rewriting his destiny—all day, every day, grind by grind. Ponsonby Gear® doesn’t just speak; it roars a single, uncompromising truth: "I can’t" does not exist here. This is for the fighters, the believers, the ones who don’t just move forward—they charge.  

This is fashion forged in resilience. Like Auckland’s iconic Ponsonby Road 1011—where ambition ignites creativity, bold flavours collide with unapologetic hustle, and every corner pulses with relentless energy—Ponsonby Gear® embodies the spirit of those who refuse to back down. Where grit meets sophistication. Where every challenge is an opportunity in disguise.  

For 16 years, Maiava waged a silent war. Through the grind, the doubt, the weight of adversity, he never yielded. A man on a mission, he chose a different path—one where struggle became fuel, and setbacks became blueprints. Ponsonby Gear® isn’t just a brand; it’s a rebellion against the odds, proof that when one door closes, you kick open another.  

This is more than apparel. This is a movement.

  

Now, the next chapter begins...

 

🔥LAUNCH DAY: COMING SOON!🔥 

THE GAME-CHANGING COLLECTION YOU’VE BEEN WAITING FOR.  

 

This isn’t just a drop—it’s armour for the unstoppable.

Bold. Unapologetic. Unforgettable. Unignorable. Undeniably You. This is next-level confidence, forged in motion. 

Ponsonby Gear’s debut isn’t just a logo—it’s a declaration. Bold, clever, undeniably cool. This isn’t a design that begs for attention—it commands it. Engineered for the chase, whether you're carving waves, stomping an ollie, or owning the streets. This is gear that moves with you, because standing still was never an option.     

 

THE VERDICT? 

YOU WON'T BE DISAPPOINTED. 

 

THE LAUNCH IS COMING.

ARE YOU READY?

 

👉 SIGN UP NOW!

STAY TUNED. STAY FEARLESS. 

ALL DAY EVERY DAY™