Reborn in Struggle: The Unyielding Legacy of Ponsonby Gear®

Born from the fire, built from the ground up—Ponsonby Gear® is more than a brand. It’s a war cry.

Founded in 2014 by Fuzzy Maiava—a proud son of Ponsonby, Auckland—this label didn’t start with noise or hype. It was born in silence. A quiet rebellion. The raw promise of a man clawing his way back from ruin, one brutal day at a time. This isn’t fashion—it’s a movement. A defiant stand that when the world tries to break you, you rise from the rubble, burning brighter than ever.

I’m Fuzzy Maiava, and this is my truth—unfiltered and unashamed.

Ponsonby Gear® was never about trends. It began in the shadows, as I rebuilt my life with steel in my veins and fire in my soul. Each design is filled with the resilient DNA of a man at work all day, every day, fighting for survival. My struggle speaks through every original design—with grit and determination, telling myself not to give up. Every garment carries the scars of survival—and the boldness of defiance.

In 2008, everything changed. One catastrophic flight ripped my life apart. Injuries so severe they forced me to walk away from the career I had fought so hard to build. In a single moment, the life I knew vanished. And I was forced to make the hardest decision of all—to start over. From zero.

What came next wasn’t just a recovery. It was war.

A relentless, silent war against trauma, chronic pain, and the crushing weight of PTSD. I endured surgery after surgery, day after day of rehab, night after night stalked by suicidal thoughts circling like vultures. I was broken. But not beaten.

Because when one door closes—you kick down another.

And through that darkness, Ponsonby Gear® was born.

Between panic attacks and painkillers, I sketched designs that screamed survival. When progress felt like inches instead of miles, I refused to stop—this brand was my lifeline, my promise that I could still fight. Each stitch is a testament to resilience—the belief that you don’t have to be unbroken to be unstoppable.

Ponsonby Gear® isn’t just clothing—it’s battle‑worn armour. Built for the fighters, the survivors, the ones knocked down but not out. You wear this gear and carry the grit embedded in its seams, the fierce determination that refuses to quit.

This is Ponsonby Gear®. Built from pain. Fueled by purpose. Worn by warriors.

So here we are.

 

🔥 THE COLLECTION THAT DEFIES THE DARKNESS  

For those who refuse to stand still—carving waves, stomping ollies, or ruling the concrete jungle. This is gear built to move “with” you, because standing still was never an option—Ponsonby Gear is your armour. Built for speed. Designed for dominance. Engineered for the relentless.  

This is for the fighters—the ones they call "too broken" or "too far gone." "Bullshit."  Healing isn’t clean—it’s raw, messy, and worth every scar.  

Wear this as your reminder: "Your Pain has purpose. Your Story matters. Your Fight isn’t over." As long as you’re breathing, you’re still in the game. 

GEAR THAT ROARS. ALL DAY EVERY DAY™ 🤙

And remember—the world isn’t changed by the perfect.
 "It’s changed by the unstoppable."

 

With strength and purpose,

Fuzzy Maiava

Founder | Owner - Ponsonby Gear®

 

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